Fixing the APC’s Kaduna Rally Messaging Mistake
By Ben AHANONU The real meaning of any important political rally comes down to a careful mix of looks and words—a delicate balance where the high energy of the crowd must match the strong power of the speaker. When the All Progressives Congress (APC) Campaign Council went to Kaduna to launch the official presidential campaign, their main goal was clear: show a massive, undeniable display of support from the north and strong grassroots energy before the 2027 general elections. In terms of numbers and visual impact, the Kaduna rally met its goals. It filled the stadium with a huge sea of supporters and made the party look like an unstoppable political machine. However, the success of the event was immediately ruined by the very thing meant to back it up—a weak, badly put-together presidential speech that turned a triumphant moment of regional support into a serious problem. Instead of being a powerful, strong defence of a four-year leadership record, the speech turned out to be a dull, b...